Police sunglasses, the quintessential urban eyewear
David Beckham
Police eyewear has been delivering innovative and fashionable sunglasses for over sixty years. With sharp and trendy designs inspired by urban and cosmopolitan lifestyle, Police sunglasses have always appealed to hip yet non-conforming and uncompromising individual. During the eighties, Police Sunglasses became synonymous with street-style, especially in Europe where it became the eyewear of choice of the young, trendy set.
With the rich history of Police sunglasses comes a roster of very interesting and perfectly chosen spokespersons and image models. In the late nineties it was action star Bruce Willis who became the face of Police Sunglasses. Willis' rugged appeal became a perfect complement for Police sunglasses' edgy brand image. Hollywood heartthrob George Clooney took over from Willis at the start of the new millennium. Considered as one of the classiest male celebrities in the world, Clooney provided style and elegance, perfectly balancing the brand's early aggressive impressions.
Last year, Police sunglasses bursts out in the fashion scene in style with no less than soccer superstar and media icon David Beckham as its new image model and spokesperson. The 2004 collection of Police sunglasses is full of biting and gutsy style perfectly represented by the flamboyant Beckham who is considered as one of the most famous sports personalities and celebrities in the whole world.
The 2004 Police sunglasses collection boast of a versatile line that interprets the varied tastes of a varied public. A unique combination of technology and comfort, function and style makes the new line of Police sunglasses more than just a remake of an old favorite. Updated in accordance with a futuristic style while preserving the strong and virile character of Police sunglasses that has always been greatly appreciated by young men and women all over the world, this is probably how one can best define the new line of Police sunglasses. Glasses that are character-defining, with designs that mix dark colors with steel frames are the main feature of the new Police sunglasses collection.
The new line of Police sunglasses also boasts of many technological advances from the cylindrical lenses with overlapping glasses supported by a very light beryllium copper structure with arms made of transparent injected material to the panoramic metal glasses with lenses assembled like a sandwich using visible screws. Other models use "a jour" lenses to create very bent glasses that seem to have come straight from a science fiction movie.
All Police lenses, whatever color, are treated with U.V 400 and are considered Optical Class 1 glasses which means it has the ability to eliminate optical distortion. Some Police lenses have a mirror coating which significantly reduces the amount of light, which can be transmitted through a pale colored lens.
With its varied styles, there is sure to be a Police sunglass for every type of individual and personality. For people who prefer understatement over flamboyance, there are plastic models with classic shapes, with rubber opalescent terminals and slightly convex lenses. Customers who prefer a more classic look yet still yearns to be dynamic can go for lightweight frames and simple shapes. There is also a more casual and sporty version, using aluminum temples and dual-mirror lenses which come in an unusual and attractive mix of tones and colors.
With a combination of a famous brand name reinforced by a solid experience in the eyewear and fashion industry, Police sunglasses are definitely here to stay.